JAD™

Creative Director

Beirut — Worldwide

Fifteen yearsof defendingsimplicity.

I make brands say one thing, clearly, and keep saying it. Identity, art direction, and the kind of consulting that ends meetings early.

For proof that I've been busy →

Work arriving shortly.
Simplicity takes a minute.

Fig. 01 — Reserved
01

Recognition

Corporate Validation Secured

workspace_premium
Client / Ithra

MMA
Smarties
Gold

Awarded for excellence in creative strategy and digital execution for King Abdulaziz Center for World Culture.

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02

My work covers

Three things, done properly
  1. 01

    Creative Consultancy

    Aligning scattered efforts, tightening the thinking, and elevating output and creative structure into one direction.

  2. 02

    Branding & Identity

    Stripping away the unnecessary. Defining only what matters. Shaping identities that are simple, clear, and instantly recognisable.

  3. 03

    Art Direction

    The visual language of campaigns, shoots, and films. Every visual, consistent, intentional, on brand. No AI use.

03

Notable agencies

Projects & Long-Term Engagements
  1. 01

    Leo Burnett

    Chicago, 1935leoburnett.com
  2. 02

    Saatchi & Saatchi

    London, 1970saatchi.com
  3. 03

    M&C Saatchi

    London, 1995mcsaatchi.com
  4. 04

    Publicis Groupe

    Paris, 1926publicisgroupe.com
04

Notable Clients

FREELANCE & AGENCY WORK

Brands that
sat still long enough.

From oil majors to a bakery down the road.
Same rule for all: say one thing, say it well.

  • Formula 1
  • Aramco
  • Red Bull
  • UNHCR
  • NEOM
  • Ithra
  • Magnum
  • GoPro
  • Lindt
  • Meat the Fish
  • McDonald's
  • Le Petit Gris
  • Ogero
  • Unilever
  • Elmir
  • Biomass
  • Libano-Suisse Insurance
  • Royal Canin
  • Nissan
  • Vitadea
  • Lipton
  • Salon Beyrouth
  • Indevco Paper Containers
  • EBML
  • Sursock Museum
  • Biolicious
  • Krikita
  • Wooden Bakery
  • Rise Properties
  • Bankmed
  • BSL Bank
  • gē
  • TAQA
  • Kitchen Lab
  • Monster Energy
  • Toyota
05

About

Beirut, LB
Jad Youssef, creative director
Fig. 02 — "i dont have any corporate portraits."

Fifteen-plus years across agencies and my own desk, stripping brands back to the one idea that survives the boardroom.

Based in Beirut, working worldwide. I build identities, shape campaigns, and lead selective productions.

06

MY BRANDS

Outdoor Production · Digital Studio
Camp 49

Founder of Camp 49, an outdoor production house and independent magazine.

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NightShift

Founder of NightShift, a digital studio servicing web solutions powered by AI.

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07

Contact

Responds within 48h

Have something worth simplifying?

jadyoussef123@gmail.com